Application for flexible marketing campaigns management

Client Background

Agillic is Europe’s leading interactive integrated marketing execution company. Working with some of the world’s most sophisticated marketing teams, both in-house and agency-side, Agillic brings customers the tools and, critically, the expertise they need to re-invent their marketing processes for maximum ROI. Agillic’s head office is located in Denmark with additional business development and implementation resources across Europe including London and Switzerland.

Business Challenge

In order to implement modern hi-tech application for flexible marketing campaigns management across all digital media like web, mobile web, email, SMS, MMS, a system with a set of many proven and ready-to-use marketing programs (conducive to retaining existing customers, increase consumption of services, sales attendant services and new services) had to be created and implemented.

Solution

Infopulse is involved in application development and testing activities and participated in multiple system rollouts for large Telecoms in Europe.

Results

Through the system, communication services providers have the choice of the many proven and ready-to-use marketing programs, designed to radically improve indicators loyalty subscribers, reduce the outflow of subscribers, increase the number of subscribers involved in the marketing program that gave permission for continued dialogue with them, create significant opportunities for cross-sales and upgrade package for tariff involved in the marketing program subscribers.

With Infopulse’s help, the Agillic team now can offer its customers:

• Turn-key solution for automation of marketing workflows
• Implemented “Behavior Triggered Marketing” module - to customers when they are ready to buy
• Implemented “1-to-1 Marketing” module - personalized campaigns for maximum effectiveness
• Implemented “Customer Lifecycle Marketing” module - creating dynamic customer relationships that evolve over time

Developed and implemented application provides the following mission-critical benefits:

• Reduced cost of IT-platforms ownership
• Reduced cost for customer care – due to self-care features enabling
• Terminal/incentive program optimization
• Boosted cross & up-sales, new service sales, new segment offerings